SANTA BARBARA, Calif., March 3, 2004 (PRNewswire) - eViva Card will distribute 5-10 million debit cards to U.S. Hispanics in the next 18 months. Grounded in a thorough knowledge of the Hispanic market's enormous consumer power as well as the phenomenal growth of the ATM/debit card industry that has quadrupled in size since 1999, eViva Card has hit a solid bull's-eye!

 

Only one national advertiser per industry will be accepted to "brand" these real-time cards. eViva provides each with guaranteed distribution into the Hispanic market, two-year visibility (card's duration), and a share of the revenue stream.

"This card is for the Hispanic community's unique needs! No bank account or forms are required to obtain the card. It is the fastest and safest way to move money between parties. It is an ATM card to withdraw cash from ATM machines worldwide. It honors purchases at retailers accepting pin-driven transactions. It is a long-distance, international phone card. It allows high maximum cash balances without an ATM daily withdrawal limit. And it's all transacted in realtime!" says CEO Robert Acosta.

Under special arrangement with Prizm Technology, the eViva Card(TM) will accept cash deposits in thousands of locations by merely scanning the card and depositing bills into their Top-Up(TM) machine, along with Coinstar Center machines in select major super markets. These "load" sites include neighborhood merchants/retailers, community banks, and multiple locations in communities with a high Hispanic population. The money can then be withdrawn immediately, anywhere in the world from a Visa Plus or Star(SM) Network ATM.

According to Acosta, "The eViva Card is advertiser-driven. From the co- brand on the card, to the exterior of the Kiosk, to the 15-second promotional spots seen on the screen between transactions -- advertisers receive visibility all the way. But the benefits don't stop there: participating advertisers and merchant-retailers also share in the revenue stream!"

For further information, please contact: Krista Burkardt of e-Viva Group, Inc., +1-805-564-6800, ext. 3, krista.burkardt@eVivaCard.com.