Gustavo Santaolalla
 NEW
YORK CITY (By Ta Nehisi Paul Coates, Time) August 18, 2005 - Gustavo Santaolalla
has always had two loves: Rock 'n' Roll and Latin culture. As a boy in
Argentina, he listened to American music that ranged from Nat King Cole to the
Beach Boys. When he decided to become a musician himself, Santaolalla wanted to
pay homage to his influences without aping them. "I didn't want to create the
Beatles in Spanish," he says.
That quest ultimately led Santaolalla, 53, to
help pioneer the fusion of conventional rock and traditional Latin music
sometimes called rock en Espaρol. Through his label, Surco, Santaolalla has
signed and produced acts as diverse as the rap-rock band Molotov, the crooner
Javier Garcνa and the Colombian heartthrob Juanes, whose album Un D'A Normal
(A Normal Day), racked up five Latin Grammy Awards in 2003 and sold more
records in the U.S. than any other Spanish-language album that year. Santaolalla
has also introduced the sound to new audiences with his scores for the films
21 Grams and The Motorcycle Diaries.
What pleases Santaolalla most, however, is the
way the genre has achieved popularity while pushing the definition of Latin
music for Americans.
It offers a "cultural map of Latin America and
shows that we are more than just Mexican sombreros and congas," he says. "Not
that I have anything against that, but I wanted to stretch past the
stereotypes."
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